Case Studies

Macy’s

Macy’s is America’s iconic Department Store chain renowned for its extensive offering of apparel, accessories, and home goods, with a distinguished presence both in-store and online.

The Women’s Activewear Department aimed to drive sales growth and expand its market share, positioning itself as a leading destination for quality activewear and capturing a larger audience within the competitive retail landscape.

Align and expand brand offering across the company, focus product assortment to cater to customer demand and needs, optimize omni-channel assortments, and enhance marketing campaigns to serve target audiences.

Expanded the business from $59 million in 2012 to $350 million by 2015, all while enhancing gross margin performance and increasing inventory turnover efficiency.
Created product strategies centered around key item presentations and authenticity, resulting in increased sales and profitability; this strategy was later adopted company wide.
Launched new vendors including Helly Hansen, Under Armour, Calvin Klein Performance, Fila, and Soybu while aggressively expanding door count of the incumbent brand portfolio including The North Face, Nike, Puma, and Ideology.

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TJX Canada

TJX Canada, a division of the TJX Companies, is a global leader in off-price retail, operating Winners, HomeSense, and Marshalls.

The Men’s Apparel Division wanted to drive revenue growth, expand the portfolio of sought-after brands, and capture a larger share of the competitive retail market.

Implement a strategic merchandising plan focused on optimizing product mix, forging partnerships with high-demand brands, and leveraging data-driven insights to enhance assortment planning and localization, ensuring alignment with consumer preferences and market trends.

Expanded the brand portfolio by 67% over four years, achieving a significant improvement in gross margin by over 2,000 basis points and increasing inventory turnover by more than 500 basis points.
Launched national brands including Thrasher, Huff, Herschel, NEFF, and Kangol and expanded the licensed business to include and expand into genres such as Hip-Hop, Movies, Art, and Pop Culture.

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Kotn

Kotn is a sustainable fashion brand that offers high-quality, ethically made essentials, blending timeless design with a commitment to environmental and social responsibility.

The company needed to create a product strategy that aligned with their overall market positioning and create a business plan and financial model to create synergies across the organization.

Create a strategic framework for financial planning, line building, and assortment optimization.

Achieved an exceptional 83% compound annual growth rate (CAGR) from 2022 to 2024, far surpassing the market growth rate of ~3.5%, while increasing gross profit by over 2,500 basis points and maintaining stable inventory levels.
Designed, implemented, and centralized on-going reporting suite to communicate and achieve annual, seasonal, quarterly, monthly, and daily sales targets with supporting merchandising and planning initiatives.
Launched a strategic framework for seasonal assortments, product assessment, and customer insights, resulting in increased sales, profitability, and category expansion of knitwear, denim, dresses, and tailoring.

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Nemat

Nemat is a globally recognized fragrance and essential oil company known for its high-quality, alcohol-free perfumes and traditional Indian attars, blending timeless craftsmanship with modern appeal.

Nemat was looking to enhance profitability, drive sales growth, and strategically expand the brand’s product offering with their distribution partners to capture new opportunities and meet evolving customer demands.

Centralize the buying process to streamline operations, ensure consistency, and increase profitability while fostering collaboration to develop and launch an innovative new product offering that aligned with market trends and customer preferences.

Achieved a remarkable 16-point increase in profitability (16,000 basis points), driving significant financial improvement.
Delivered triple-digit growth in sales, showcasing the success of the centralized buying strategy and collaborative efforts.
Introduced a new product offering that not only enriched the brand portfolio but also became a best-seller, reinforcing market leadership and customer loyalty.

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Caffeine TV

Caffeine is a live streaming platform that partners with brands, athletes, and artists for gaming, sports, and other entertainment content.

Caffeine sought to elevate visibility and revenue of the rap battle league URL, owned by Drake, by expanding its audience reach and engagement following its acquisition.

Prioritize engaging the local target audience in the host city while simultaneously cultivating connections with in-person event attendees.
Host monthly Pay-Per-View events, along with exclusive unseen battles, on Caffeine’s platform.
Introduce a tiered subscription model to offer varied access and incentives for viewers.

Boosted revenue for both Caffeine and URL.
Expanded fan reach through an always-on platform and monthly Pay-Per-View events.
Increased capacity to host more battles, supported by Caffeine’s in-house team.

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CASE STUDIES

Macy’s

TJX Canada

Kotn

Nemat

Caffeine TV

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